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New in 2026: the cowboy cup presented by dime industries
For the first time ever, Oklahoma’s premier cannabis competition and festival joins us at Rockin’ Red Dirt Ranch for a full Labor Day Weekend takeover. This is where cannabis culture meets the biggest rock party in the country.

Saturday, September 5, the Cowboy Cup Awards Ceremony takes over the Ranch, celebrating the best in the game with a set by Cypress Hill after. It’s sure to be a high point of the weekend. Pun intended.

All weekend long, step into the Cowboy Cup experience with a dedicated marketplace featuring Oklahoma brands, panels, activations, games, and more. Plus, new for 2026, kick back at The Rawsin Lounge Powered by 710trading.com and check out elevated experiences from Dime Industries.